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Shop Small with American Express

Campaign look & feel/typography design

American Express has been actively encouraging people to shop small, alongside its role as founder and supporter of Small Business Saturday in the UK – now in its seventh year. This campaign was written as a poem to the local high street, showing its unique voices and quirks, and reminding us of what we love about it. And if you love where you live, shop small.


Design work included a flexible lockup device and typography treatments across OOH, digital, transport and social media.

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