Layout design & typography
I have worked on many different projects for British Airways during my time at Ogilvy. I was part of the team to deliver the new Guardrails incorporating a more typographic approach to BA communications and setting up guidelines and templates. Individual campaigns include Caribbean, Gatwick, BA Holidays and The American Express British Airways credit card, all multi-channel. One-off projects have included national press cover wraps and proactive campaigns on social media.
The design requirements for a BA campaign can often be large scale and complex, with fast turnarounds, and also involve extensive image sourcing and crafted typography.