Prominate Group is a federation of expert, owner-led agencies that provide branded merchandise, creative design, and supply chain solutions for multinational brands. They have 1,700 specialists in over 100 offices, providing tailored, sustainable merchandising programs to enhance brand loyalty.

 

Prominate Group asked myself and writing partner Emma Witkowski to refresh their brand identity, bringing clarity and consistency to their global offering, and support the idea that ‘Merch is magic’– branded merch can be meaningful, tangible and memorable in an increasingly digital world.

 

The project included logo design and co-branding lock-ups, tone of voice, typography, social and presentation templates and a library of textural images. We also wrote and produced a comprehensive set of brand guidelines, including (of course) many merchandise designs.

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