The Unseen Mind

Illustration & book design

This little book begins to explore 29 unseen principles of the human mind. It pulls together ideas from the evolving field of behavioural science – a field that incorporates lessons from psychology, neuroscience, evolutionary biology and behavioural economics. With a forward written by Rory Sutherland.


Design work included an illustration for each principle, layout and poster design.

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© 2020 by Deborah Ranzetta.

United Kingdom.