Flora Plant Butter
Font design & design direction
Flora Plant Butter is a 100% plant-based alternative to dairy butter. It tastes, spreads, cooks and bakes just like dairy butter and is made via a clean manufacturing process. It's butter, but better.
The purpose of this campaign is to show that the product delivers on taste and performance, whilst doing better for the planet. Juxtaposing planet-friendly and food-friendly messages, I designed a special font to add personality and help build brand awareness. I also introduced the concept of mirroring the images on double outdoor sites.